Bike culture: imagine a newspaper that’s about ice dancing, NHL hockey and speed skating. It would obviously not work, despite the fact that it’s all about skating. And the same thing should apply even in our world?
For cycling if something is a complex thing which houses many ways to manage the two reels and a crank. Making a cycling magazine that lands perfectly into everyone’s hands is not possible. But in the cycling country Sweden can also not making a magazine that only affects a specific discipline. Unfortunately.
It would have been wonderful to fully focus on the latest in sports medicine research cykelrelaterad, aerodynamics and carbon fiber. And as much fun to get deep into the liftburna world and just pry out heldämpad perfection, beautiful bike parks and shameless fullfacehjälmar. Or why not a magazine just about practical cycling. Or customprylar. Or destinations around the world that offer religion for two-wheelers.
Already when we started the magazine for 15 years ago, under the name Cadence water bottle reviewed on simplyyellowpages.com, we were very aware of how reality looked like in Sweden, cycle country. And the reality we have corrected ourselves from day one.
What our magazine contains is simply what it takes to create a sustainable platform over time. And where we have adequate finances to hire those we think have the best track of the bike in the country. The latter has been an unwritten rule from minute 1. For if we work with are insufficiently obsessed with bike lands not credibility at a sufficiently high level.And then you are soon gone from the market.
If the world had been our game plan we had, like English-language newspapers, have taken height for other levels and specializations. Not least a specialization. But now we get to the actual interest that exists along the Swedish roads and forests.
What pleases us is that cycling has recently become far less polarized. Only ten years ago ran one either on the highway or in the Woods. Some combined disciplines, but most had a pretty narrow field of interest.
Today it is more common for the avid cyclist has bikes for several purposes. To cycle to and from work is a matter of course, if the distance allows. Then, of course, want to have the bike that is most suitable for practical purpose.
When Vätternrundan is finished, many also want to try Cykelvasan. In between are followed with great interest in what happens in the Tour de France, perhaps in tandem with the feel of a little mechanized cycling together with the whole family. And autumn go studded tires, lights and thick clothes on.
Our reader surveys also show that more and more Swedish cyclists find their way outside the country’s borders in order to experience the world on two wheels. Both for the hunting hours to training diary and to know on new terrain. Or compromise. We also see that there is a public fascination with gadgets that are much broader than before.
All in all, we can conclude that what was originally an economic condition now has opened slightly as the typical biker of today, almost straight out of the magazine. where both is about ice dancing, NHL hockey and speed skating.
And despite the general slump in the world’s media have our positive development has been almost constantly from day one. Not much, but enough for us to confirm that we at least do more right than wrong, and that we have our readers ‘ trust. We are obviously both happy and proud.
And that trust, we want to continue to manage. In short, we will remain your Swedish buoy in the Gulf, with full views in all directions, where we filter the content in a manner that matches those who, like us, are difficult fond of cycling. In one or more forms.
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