Zara, the flagship of the Spanish fashion giant Inditex, joins the fever of fitness and creates a new line in limited edition, Zara Sport, available from March 10 online and in stores.
The unstoppable engine of the giant Inditex is continually looking for new ways to increase the distance against its direct competitors. And once again, the company anticipates progress in the fashion business, going to create new products e.g. sportswear for pregnant to enter niche markets where it has a minimal presence.
Zara Sports is the new sports line launched by the company led by Pablo Isla but Oysho, brand specializing in lingerie, pajamas and swimwear, has recently become the flagship label within the fitness field. Even Bershka has explored this area, with a line of specific models of sneakers, in collaboration with the sports brand Reebok and now the flagship of Inditex, Zara, wants to give a new impulse to the universe fashion. And if a company like H & M that always sells sportswear had not until now nothing to fear, will soon begin to have a competition that can not be underestimated. The next March 10 will be presented online and in selected stores, the first athletic line that will be called Zara Sport, designed for spring / summer 2016 .
Trends dictates the way
More and more people to become aware of the mental and physical benefits that the sport offers, especially the younger generation. This new type of consumer is generating an unprecedented increase in sales of the sports industry. Became a mass phenomenon, the athletic clothing comes from the playground (as well as sports shoes in the 90s) to make his entrance into streets and squares, in everyday life. It is before the eyes of all the fact that, for a few seasons, fashion has taken a turn towards this world. Even the big international names (like Chanel Couture), have changed their heels with sneakers in their shows, turning sneakers shoes “24 hours”, suitable for any occasion and time of day.
It is not difficult to explain the success of the collection created by Kanye West for Adidas, “Yeezy” recently become a cult not only for fans. And this is precisely the reason why more and more designers collaborate with leading sportswear brands such as Nike and Adidas.
Zara Sport: keep in shape with style
The ambitious project, limited edition, consists of basic items and comfortable in shades of white, black and gray, with neon yellow details. Shorts, tops and sports bras, all made with technological materials: it is highly breathable fabrics and regulation of body temperature during the workout. Each shoe is to work in synergy with the clothes offered, creating a reciprocal stimulus in the search for innovative solutions.
Although designed primarily for some wellness disciplines, such as yoga, pilates, gym and running, athletic line also offers a selection of costumes for swimming and various accessories, such as floor mats for yoga, water bottles, gloves for body building and housings arm for smartphones. All this, of course, with the unmistakable style of the label.
A collection based on two pillars, the side dedicated to the trend “running” and the well-being, which will represent a novelty also with regard to the store. It will be part of a new section in all the structures under “Zara Sport’s voice”. The aim of the course that Inditex wants to take seems to want to continue to increase its prevalence in the market compared to competitors, maintaining the dominant position in the sale of fashion retail and establishing itself once again as the undisputed leader on the international stage.
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